Professional Jeweller is delighted to announce the finalists in the Best New Store or Store Refurbishment of the Year category of the 2018 Professional Jeweller Awards.

This is a brand new category for this year and celebrates retailer’s adapting store environments to meet new consumer demands.

The finalists in the Professional Jeweller Awards Best New Store or Refurbished Store of the Year category are:


Berry’s – Leeds
Not only does Berry’s dominate the North of England with its family-run jewellery business, but now it has a renovated empire to reign from. The full refurbishment and expansion of its flagship store and head office in Leeds makes it one of the largest and most opulent showrooms in the UK.

Chisholm Hunter – Manchester
Chisholm Hunter reopened its Manchester store following an extensive £1.25 million refurbishment, which saw the national jeweller occupy the adjacent premises and give the entire site a luxurious revamp. The city is pinpointed as a key one for Chisholm Hunter.

Fitzgerald Jewellers – Canterbury
Fitzgerald refurbished its store at the end of last year. Not only did the revamp transform the appearance of the independent jeweller’s boutique, but it also led to a boost in business, with turnover increasing by 50% in the first eight months compared to the year prior.

Fraser Hart – Brent Cross
Towards the end of last year Fraser Hart opened the doors to a transformed store concept in Brent Cross, which marks a new era for the national jeweller. By placing diamonds in the spotlight, jewellery sales have increased, and now Fraser Hart will roll-out the concept in other locations.

Harriet Kelsall – Primrose Hill
Harriet Kelsall expanded into London and opened her third boutique this year. The Primrose Hill studio takes cues from a cosmopolitan environment and reflects the brand’s signature style. Since opening doors in London, sales figures across the business have gone up by a record 25%

In the Pink – Grimsby
In a bid to keep business sparkling during difficult trading conditions, In the Pink moved to a prime location in Grimsby, and completely turned the space around. Despite being a smaller unit, a relocation and modern makeover has provided the independent jeweller with a greater opportunity to capture footfall in the town centre.