The Professional Jeweller Awards have been cancelled for 2020 given the ongoing uncertainty over holding large events, but will be back with a bang in 2021.
The event, set to take place in the first week of November in London, would have had over 300 of the industry’s leading executives at a gala black tie dinner, but ongoing social distancing restrictions make it impossible to proceed this year.
Rather than rescheduling in the hope that the Awards could be held at a later date, we have taken the decision to cancel it altogether this year and focus on bringing it back in all its glory in 2021.
We looked at converting the Professional Jeweller Awards to a digital event or shifting it into the New Year.
Neither option captured the essence of the event, which has established a reputation as the most prestigious gathering of the year for the British jewellery industry.
Rob Corder, founder and managing editor of Professional Jeweller, said: “Rather than putting on a pale imitation, we think it is better to protect the brand values of the Awards and come back stronger than ever in 2021.
“I’m not going to pretend that cancelling this year’s awards is not painful, but I would rather maintain our reputation for excellence in everything we do than to come up with a sub-standard alternative.”
Although the awards will not take place, Professional Jeweller will be launching a series of exciting initiatives to recognise excellence within the jewellery sector.
This week has seen the launch of PJ Innovation Week – shining a light on the most exciting new seasonal product launches in the UK market – while nominations will be opening shortly for PJ’s annual Collections of the Year.