The biggest names in the UK jewellery industry will descend on the De Vere Grand Connaught Rooms later this month for the 2021 Professional Jeweller Awards.

All the biggest names from the best retailers, brands and suppliers will be in attendance as the industry comes together to celebrate excellence in jewellery for the first time since before the pandemic.

For those on the guest list, here is what you need to know about the event.


When does the 2021 PJ Awards start?

The PJ Awards takes place on Tuesday 14 December, starting at 7pm with reception drinks followed by a three-course sit-down meal and awards presentations.

What is the address of the venue?

The PJ Awards takes place at the Grade II Listed De Vere Grand Connaught Rooms, conveniently situated near the West End area of Covent Garden.

The closest tube stations are Covent Garden (Piccadilly line) and Holborn on the Central line, both within easy walking distance.

For those arriving by car or taxi, the full address of the venue is 61-65 Great Queen Street, London, WC2B 5DA.

Where do I go to when I arrive at the venue?

PJ staff will be on hand to advise you on arrival.

What is the dress code?

The dress code for the event is black tie.

How do I secure tickets to the event and is it possible to have a table?

Tickets are now SOLD OUT for the event.

Can you remind me who the finalists in each categories are?

The finalists in the retailer categories can be found HERE. The finalists in the brand/supplier categories can be found HERE.

Are there any Covid measures in place that I need to know about?

Guests are kindly asked to confirm that they have a Covid pass showing they have had both vaccinations. Alternatively, guests can provide evidence of a negative lateral flow test within 48 hours of the event.

I have a question that hasn’t been answered here. What shall I do?

Please feel free to email We will be happy to help.