Fashion jewellery brand Thomas Sabo has been crowned the winner of Professional Jeweller’s Branded Jewellery Boutique of the Year.
Finalists in this category present the essence of their brand in their own physical stores, with Thomas Sabo scooping the accolade after a tight contest with Carat* London, Clogau, Harry Winston, Monica Vinader and Yoko London.
This is the second consecutive year Thomas Sabo walked away with the Branded Jewellery Boutique of the Year accolade.
Why do industry professionals keep backing this brand’s boutiques? Because Thomas Sabo knows how to create a personal space that fully immerses consumers in the brand. When new products launch, the retail outlets are transformed to complement the latest campaign, while customer events make sure shoppers can buy seasonal pieces in an innovative and Instagrammable environment.
Furthermore, staff know how to meet the needs of everyone who walks through the door, with Thomas Sabo placing an emphasis on upselling and styling.
Last but not least, the flagship has been commended for introducing a Rebel Room, designed as a dedicated space for men to buy, try and accessories products.