Swarovski has scooped the Fashion Jewellery Brand of the Year title for the second consecutive year. 

While other companies are slowing down their activities, Swarovski has taken the business up a gear (or five!). As such, the fashion jewellery house has been commended for moving forward and innovating no matter what the retail environment is like.

A customer first attitude has seen the award-winning company transform its retail experience, evolve its product offer, and introduce fresh and engaging marketing campaigns, all of which have played a part in bolstering business on the British high street.


The company has also worked behind the scenes to make sure the customer experience is absolutely seamless, no matter where they shop Swarovski.

By ensuring all products and touchpoints are sparkling for their target audience, Swarovski has been winning sales from customers and support from retailers.

In the end, the brand won with 22% of the votes.

See a list of the other category winners here