Professional Jeweller is delighted to announce David Mellor Jewellers as the Independent Fashion Jewellery Retailer of the Year winner.
This category, sponsored by Kit Heath, reviewed independently-owned jewellery retailers with fewer than 10 stores, trading mainly in fashion and lifestyle brands priced under £1,000.
The Independent Fashion Jewellery Retailer of the Year Award saw five strong contenders compete neck and neck, but in the end there could only be one winner, and David Mellor Jewellers walked away with the trophy after securing a little over 20% of the votes.
David Mellor Jewellers is the definition of a family business, with the founder, David Mellor, still involved today, working to keep the business thriving alongside his wife, Christine, and their three children. Together the family runs jewellery stores in three locations, one of which David Mellor recently moved to a prime spot and expanded – a brave move in today’s market, but one that has truly paid off.
The jeweller has been praised for modernising, without losing its identity, and offering a customer service that makes a variety of ages feel comfortable shopping in store. The new store in particular has managed to build a relationship with millennial shoppers, making sure the business can withstand the trials of the high street for years to come.
This category was sponsored by Kit Heath. On the night, the British jewellery brand’s founder presented David Mellor Jewellers with the prestigious accolade.