F. Hinds rode home to victory as the winner of the Multiple Fashion Jewellery Retailer of the Year Award following an online vote by hundreds of jewellery brands.
This category, which was sponsored by Sif Jakobs Jewellery, judged jewellery retailers with more than 10 stores, mainly trading in fashion and lifestyle jewellery brands priced under £1,000.
National jeweller F. Hinds has managed to remain steady even during turbulent times on the high street.
While diamond jewellery still remains important to the business, the fashion has enabled F. Hinds to capture the all-important gifting market. Credit for its success can be attributed to its focus on omnichannel over the last 12 months.
The jeweller has been making sure the customer journey is seamless across all its platforms, and mastered the art of using digital channels to drive footfall through its store doors. This has been done through the use of click and collect in store, and showing what stock is available where on its website.
When it comes to fashion, F. Hinds has a strong profile of brands including Bonzeallure, Guess and Clogau, and covers the men’s and children’s market, alongside women’s, making it a go-to store for all fashion jewellery needs.
On the night Sif Jakobs joined PJ on stage to congratulate F. Hinds.