Professional Jeweller is delighted to announce Swarovski as the winner of the Sales & Marketing Team of the Year accolade.
All the finalists in this category demonstrated outstanding salesmanship and support to sell-through with their retail partners in the past year.
The sales and marketing team at Swarovski are at the forefront of reaching millennial consumers with targeted campaigns.
The latest campaign entitled ‘Be Brilliant’ has seen the brand use global and local influencers to interact with consumers, with online videos being shared on social media playing a crucial role in the campaign’s success.
When it comes to innovation and creativity in the jewellery industry, Swarovski cannot be faulted. The team constantly keep the brand’s marketing and sales fresh, unique and ultimately – sparkling!
Swarovski will soon be launching its AW17 campaign, which yet again takes the brand up a notch and will no doubt drive consumer awareness and sales during the Christmas gifting period.
IMAGE: Swarovski landed the Sales & Marketing Team of the Year, with head of marketing Julia Condron, head of wholesale, Jon Fry and retail director Mark Warren taking to the stage at the Kensington Roof Gardens to collect their award.