Professional Jeweller’s news alerts will look a little different this week as we celebrate PJ Innovation Week – a special digital initiative that shines a light on the new collections and latest business solutions jewellers need to know about for AW21.

Over a period of five days, from Monday 6 September to Friday 12 September, Professional Jeweller’s daily news alerts will provide a focused and editorially-driven selection of online content that guides retailers around the hottest new product launches in the jewellery sector.

As well as details of the most exciting new product launches in the market, each day will feature an exclusive interview with a leading jewellery brand about the trends shaping the industry and the role that innovation plays in their business.

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Nearly 40 brands and new products will be revealed through the course of the week, with the initiative building on Professional Jeweller’s Ultimate Buyers’ Guide.

Professional Jeweller’s website will continue to publish industry news as it happens, but the daily news alerts will consist purely of content created exclusively for PJ Innovation Week.