Professional Jeweller's Shop Floor Stars will be unveiled at an awards ceremony on July 7.

Shop Floor Stars finalists to be awarded at London Watch Show event.

The top 20 finalists of Professional Jeweller’s inaugural Shop Floor Stars campaign will be presented with glittering awards at a ceremony to be held during the London Watch Show on July 7.

The 19 finalists and one overall winner will be officially announced at the afternoon event, designed to celebrate and support retail superstars in leading independent jewellers across the United Kingdom.


Recognising the project as a chance to say thank you to retail staff, managers and customer service colleagues, International Jewellery London (IJL) will present the overall winner with a VIP guest package, including hotel accommodation during IJL, travel to the event and a complimentary afternoon tea or lunch at the show.

IJL event director Sam Willoughby said of supporting Shop Floor Stars: "Jewellery is such a personal purchase and customer service and building relationships with clients is key to a successful sale. Supporting and celebrating the retail stars who achieve excellence in this area is a great initiative by Professional Jeweller and we are delighted to support this and further enhance the winner’s achievement."

As well as being revealed as finalists, five exceptional individuals will be presented will special accolades that highlight their work in jewellery retail and sales, including the prize for Most Innovative and Most Dedicated Service.

Professional Jeweller’s assistant editor Sarah Jordan said: “We are looking forward to meeting all of our Shop Floor Stars finalists who were whittled down from a staggering number of nominations from across the jewellery industry. For retailers who didn’t nominate their staff this year, the Shop Floor Stars award ceremony to be held during the bustling London Watch Show, is a great opportunity to see what the whole campaign has been all about –promoting the best of British customer service.”

The Shop Floor Stars awards presentation will take place at 12pm in the Prince Regent Room of Freemasons’ Hall. Please aim to arrive by 11.45am.

If you would like to attend the Shop Floor Stars award ceremony, but are not already registered to attend the London Watch Show, please click here. For more details, please contact