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PJ TALKS: Astrid & Miyu founder on creating an engaging customer experience online

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In this episode of PJ Talks, our editor, Stacey Hailes, speaks with Astrid & Miyu founder and creative director, Connie Nam, about what she has been up to during lockdown.

In this exclusive video interview, Nam reveals how the brand has embraced digital tools to enhance the customer experience and beat the firm’s sales forecast for the start of the year.

The business owner also discusses the brand’s plans for a phased return to bricks and mortar retail and her very own project she has been working on during lockdown – the Business Accelerator Programme.

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The author Stacey Hailes

Editor, Professional Jeweller

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