Sif Jakobs, founder of Sif Jakobs Jewellery, catches up with Editor Stacey Hailes for another PJ Talks to discuss what life in lockdown has been like for the Copenhagen-based brand.

Jakobs explains how, despite stores being closed, online sales have increased and business from the UK and Ireland markets has risen an impressive 174%, as consumers still look to invest in jewellery online.

The founder of the namesake brand also shares her advice for jewellers in England as they reopen their doors and trading starts to pick up again.



To watch other PJ Talks in the series, visit the Professional Jeweller YouTube channel HERE