Chance for new jewellers to win a free stand at June selling show.
Professional Jeweller’s annual competition to win a stand at the contemporary jewellery selling show Treasure has now closed.
Professional Jeweller and Treasure have teamed up for the fourth consecutive year to offer new jewellery businesses the chance to exhibit at the show for free in June.
The annual competition has become a highlight in the Professional Jeweller calendar with a steadily rising number of entries each year. It is open to contemporary jewellery designers or brands that have been in business for three years or less.
Entrants are asked to submit photographs of their work to the editorial team at Professional Jeweller magazine (full details below) by the end of January 2013. All entrants will be put to a panel of retail buyers at leading UK jewellery stores and whittled down to a shortlist of 10 designers or brands. Those on the shortlist will then be put to the public vote on professionaljeweller.com, which is a chance for up-and-coming businesses to prove their mettle by embracing marketing campaigns to drive votes.
The three designers or brands with the highest number of votes will be given a free stand at Treasure, which takes place from June 13 to 16 in Somerset House as part of Jewellery Week 2013.
Treasure director Della Tinsley said: “It is extremely important to create opportunities for emerging jewellers to exhibit alongside established jewellers and this competition is a fantastic opportunity to be part of the biggest retail jewellery event in the UK.”
Claire English, Clarice Price Thomas and OAK were the recipients of the free stands at Treasure in 2012, with each describing the competition as giving their brands a boost.
OAK director Jo-Anne Owdud said: “Showcasing OAK at Treasure led to retailer meetings and opening a leading account. It was also a great opportunity to interact with the public and get first-hand feedback about the ranges, which as an online retailer is more of a rarity. It proved a successful tool in bringing the brand to a wider audience and building on our customer sales and database. It brought us some true OAK fans.”
During the 2012 competition Claire English scooped a double prize, given a free stand at trade exhibition The Jewellery Show London – which will also be held this year at Somerset House, on June 11 and 12– after being singled out by the panel of judges as having the company with the most commercial potential. This extra facet is set to return to the competition this year with The Jewellery Show London event director Julie Driscoll confirming that it will once again provide a stand to one of the three winners, the one that can demonstrate some serious business intent.
As well as a chance to show work to the public and trade for free, the Professional Jeweller Treasure competition also gives entrants a huge exposure to both the magazine’s readership and top retail buyers. Each entrant is passed in front of the panel of retail buyers in the process of making the shortlist, ensuring that jewellers’ work is viewed and considered by highly influential retailers.
Those that make the shortlist and so the public vote will also gain huge exposure though the magazine. During the seven days of voting in 2012, professionaljeweller.com received 22,158 visits and a total of 74,940 page views.
Owdud said: “The Professional Jeweller competition has created fantastic opportunities for OAK. It has helped build upon the brand’s recognition within the industry and has opened new channels of business for the company.”
The final number of votes in the 2012 leg of the competition totalled 60,869, tripling the number cast during the 2011 competition, and Professional Jeweller editor-in-chief Rachael Taylor expects the 2013 to smash these figures once again.
“We have charted a continual rise in visitor numbers since the launch of professionaljeweller.com in February 2010 and in line with this each year that we have run the Professional Jeweller Treasure competition the hits and votes have smashed that of the year before,” said Taylor. “Therefore we would logically expect the 2013 competition to yield the highest number of visitors and votes to date. The competition tends to cause an unparalleled highest peak of the year in traffic, so as 2012’s traffic is well up on 2011 we expect to break all our own records during this year’s public vote.”
To enter designers or brands (in business for three years or less) should send three images of their jewellery, a photograph of themselves and a supporting document with a short biography and descriptions of the three pieces submitted to firstname.lastname@example.org by 4pm on February 1, 2013.