Designers edit Facebook pages & win celebrity re-tweets to gain votes.

Votes for Professional Jeweller‘s Treasure competition 2013 are already flying in, with the 10 shortlisted designers creating a social media storm to encourage friends, fans and followers to vote for them.

The vote to win one of three free stands at the Treasure selling show in June was officially launched yesterday at 4pm, with the finalists quick to begin calling in votes via Twitter and Facebook.


On their Facebook pages finalists Rosita Bonita, Crux London and Ros Millar updated their cover photos or created special artwork appealing for votes.

Designer Rachel Boston announced a give-away of one of her stag beetle rings to encourage votes. She asked fans to head to to vote for her, before Liking her Facebook page or sharing her Facebook wall post appealing for votes, to gain entry to the competition.

Designers Novo Hombre and Imogen Belfield and Tessa Metcalfe Jewellery have also shared step-by-step guides of how to vote in the competition via Facebook.

On Twitter, a number of the finalists have reached out to celebrities to ask for re-tweets to win votes. Made in Chelsea star Caggie Dunlop asked her 465,600 followers to vote for Crux London, while designers outside of the competition have shown support for their fellow jewellers, re-tweeting and encouraging votes on both Facebook and Twitter.

Ros Millar has been personally thanking each person that votes for her on Twitter, while Professional Jeweller has been busy re-tweeting mentions of votes from the finalists and other Twitter followers to help boost awareness of the competition.

As last year’s competition showed, voting can quickly change as the number of votes evolves and the competition nears its close.

Voting for the Professional Jeweller Treasure competition closes on Tuesday March 26. View images of the 10 finalists’ work here.