Italian brand parts ways with Leoro after nine years of development.

Italian jewellery brand Marco Bicego has switched its UK agent to PJ Watson after nine years of working with St Albans-based distributor Leoro.

The move comes after recent growth for Marco Bicego, which has acquired a number of retail partners in recent years including Ernest Jones, Pressleys and Christopher Warton and is also sold through Harrods and Harvey Nichols in London and Manchester. PJ Watson now plans to expand Marco Bicego’s presence in the UK and Ireland and says it has already welcomed a number of new orders and special requests from retail partners. 


Leoro is run by brothers Raoul and Ari Sagal. Together they have helped to establish the brand’s presence in the UK and built its network of retail partners to date. The move from Leoro to PJ Watson has been described as an amicable one.

Raoul Sagal told Professional Jeweller: "Leoro has been the face of Marco Bicego in the UK during the past nine years as well as managing the European distribution for three years. We are proud to have helped transform what was a relatively unknown manufacturer to an international brand. Our cooperation with Marco Bicego ended at the end of 2013 and we wish our clients and Marco Bicego success in the future."

PJ Watson also oversees the distribution of Italian brand Picchiotti as well as its own collections of fine jewellery. Stephen Dewhirst, sales director of PJ Watson said: “We are extremely proud and excited to be working with such a prestigious brand. Marco has created some very fine, beautiful and amazing designs and the brand has gone from strength to strength in recent years. Geographically, within the territory, there are huge opportunities available for new stockists. In the first few days of being appointed it has been tremendously encouraging to receive so many orders and special requests from Marco’s existing customer base."

Raoul and Ari Sagal plan to focus on developing the other fine jewellery brands distributed by Leoro in the UK and Europe, in particular Adolfo Courrier and Brumani. "Both brands of course stand out from the crowd [and] offer a strong and fresh identity and exciting feminine jewellery. We foresee a great future for them."

PJ Watson will host retail appointments for Marco Bicego at Baselworld, which opens on March 27 2014.


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