The Professional Jeweller Awards, set to make its triumphant post-pandemic return in December 2021, has added a new category sponsor.

The awards ceremony is set to take place 14 December 2021 and the full list of categories is available to view now.

Now, jewellery and watch storage specialist WOLF has joined the party as a category sponsor for the event.


The brand will be sponsoring the Independent Fine Jewellery Retailer of the Year (fewer than 5 stores) category this year.

Discussing its decision to partner with PJ, WOLF CEO, Simon Wolf, commented: “We love being social and what better way to meet our industry than the PJ Awards. Great people, great venue, great food and drink – we’re in!

“As a fifth generation business of 187 years our lifeblood has and always will be the independent high street retailer so sponsoring this category was a natural for us.”

Speaking in praise of the PJ Awards, WOLF added: “Shining a spotlight on the brands and businesses that have exceled is always a good thing, and having so many people from the industry under one roof after the year we have all had will be a celebration of our businesses, the business, our friends and the future.”

To view the full list of categories, see below:

BREAKING NEWS: Professional Jeweller unveils awards categories for 2021

Discover WOLF: