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PJ’s 2018 CHRISTMAS QUIZ: THE ANSWERS

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How many of our 15 memorable quotes from the jewellery industry did you get right? Answers below. 

QUOTE 1: “I go to some industry events and the phrase ‘pale, stale, males’ comes to mind, and I don’t believe that reflects our industry.”

ANSWER: Simon Forrestor, chief executive officer at the NAJ. This quote was taken from his very first interview in the new role, where he shares his view of the industry, alongide his vision for the Association.

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QUOTE 2: “It’s proving unbelievably difficult for my staff to ask simple questions about the ‘dirty word’ of marketing. I was away last week and my staff didn’t take a single piece of email information, and when I am there they force themselves to ask the question, ‘Would you like to leave us your email address for targeted marketing, which would be just suitable for you and you can unsubscribe easily at any time?’, and they sort of fight their way through it but it doesn’t come naturally.”

ANSWER: John Henn, company director, TA Henn. This quote was taken from a roundtable Professional Jeweller did with independent jewellers. Here those in attendance discussed the challenges they are currently facing and areas they have pinpointed for growth.

QUOTE 3: “I don’t like the term millennial. I think it pigeonholes us. There’s certain people in the trade that will see you as some big shot who thinks you’re great just because you’re described as a millennial, when we are just the next generation of jewellers.”

ANSWER: Craig Cohen, national accounts manager at Ntinga. This quote has been lifted from a roundtable with young jewellery industry professionals, which featured in the Sept issue of PJ.

QUOTE 4: “I know that there were people that were concerned, will we survive? And the answer to that is most definitely ‘yes’. We are here to stay, we are here for the long run, and we’ve got some great plans for the future, we’ve got a great team of people and we are not going anywhere.”

ANSWER: Michael Aldridge, chairman of the CMJ. This quote was taken from an interview with Professional Jeweller at the buying group’s August trade event. After a turbulent year, the chairman remain positive about the CMJ’s future.

QUOTE 5: “Ultimately I don’t believe people are going to remember how much money we took or how much profit we made, but I do believe they will remember how we made them feel and what a difference we made, and that’s what motivates me.”

ANSWER: Mark Adlestone, chairman, Beaverbrooks. This quote has been lifted from an interview with the national jeweller’s chairman, where he reveals the legacy he would like the business to leave.

QUOTE 6:  “Gone are the days of a cheese and wine party. Nowadays customers expect to be entertained and that’s something we always keep in mind at all times. Every event needs to exude luxury.”

ANSWER: Co-founder of Rox Jewellers, Kyron Keogh. This quote was lifted from Professional Jeweller’s cityscape in Glasgow, where the jewellery retailer discussed the art of hospitality,

QUOTE 7: “One of the weaknesses with the industry is its needs to take some cues from the fashion industry because of how innovative they are. The fashion industry immediately gets on board with new things and many brands like Monica Vinader brand themselves like fashion labels and maybe if we take cues from the fashion industry we can become an industry that the general consumer is more aware of.”

ANSWER: Natalie Ball, founder, Natalie Perry Jewellery. Here the young jewellery designer shared at a roundtable her thoughts on how the industry can move forward and withstand current hardships.

QUOTE 8: “We can get carried away in the good times, but we are having to fight for every penny right now, and I think to some degree we have forgotten how to do that.”

ANSWER: Richard Parsons, retail director, Fraser Hart. This quote was taken from an interview we did at the national jeweller’s new store in Brent Cross where the director discussed the company’s focus going forward.

QUOTE 9: “It used to be that you would have a training day and you would pass round the box of donuts to keep everyone happy, but for one of our girls has one or two fasting days a week where she only eats 300 calories. How do I train and keep this person interested in a day’s training when she is not keeping her sugar levels up?”

ANSWER: Harriet France, director, Jeremy France Jewellers. This quote was taken from a roundtable with independent jewellers discussing current challenges and opportunities in the industry.

QUOTE 10: “I think hard work is underestimated. Hard work is one of the keys to success. Hard work is related to where you want to be.”

ANSWER: Tony Björk, managing director, Thomas Sabo UK. In his first interview after taking over the reins, the MD shared what partners can expect from him as the new leader.

QUOTE 11: “We’re all very different, worlds apart really. A lot of shops have come and gone very quickly, people have tried but there are already shops doing what there is to be done. There’s nowhere for new comers to arrive and fit in.”

ANSWER: Hannah Gibson, sales and marketing director, Silver Tree Jewellery. The quote was taken from PJ’s cityscape to Lanaster, where we discovered there are many jewellers living in perfect harmony.

QUOTE 12: “This studio space really epitomises what we consider to be our trailblazing attitude towards modern jewellery and styling, and really embracing individually and self-expression. This for us therefore is really the vision of us as the next generation of luxury jeweller.”

ANSWER: Barratt West, UK managing director, Tiffany & Co. Here the UK director is speaking about the brand’s new studio in Covent Garden that is unlike anything the business has ever done before.

QUOTE 13: “You hear about an independent jeweller closing and that’s really sad, but then you look at the pictures of the store and can almost see why. And that’s a real shame. Change doesn’t have to be massive or expensive — the smallest things can make a big difference.”

ANSWER: Britni-May Edwards, accounts manager, Connoisseurs. This quote has been lifted from a roundtable where young professionals shared their views on the state of the UK jewellery industry.

QUOTE 14: “We undersell ourselves with jewellery, we don’t shout about it enough. All our shops have some fabulous jewellery in and we should be selling a lot more so as a company we are refocusing our attentions on jewellery.”

ANSWER: Simon Walton, managing director, Berry’s. Here the managing director discusses how the company is transforming its flagship to be able to gain a better balance between luxury watch brands and jewellery.

QUOTE 15: “Jewellery brands are not going down without a fight”

ANSWER: Stacey Hailes, editor, Professional Jeweller. This quote is from an editor’s letter I did about branded jewellery.

WHAT WAS YOUR SCORE?

0-4: Must do better! Don’t worry, there’s always next year – but we really think you should be logging onto professionaljeweller.com. more often!

5-10: Good knowledge! Well done – a credible score! We’re delighted to see you’ve been closely following the highs and lows of the industry this year!

11-15: Take a bow! You really need to get out more! Just kidding, we’re impressed you know the industry so well. Give yourself a well-deserved pat on the back!  

Tags : PJ quiz
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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