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PJ’S 2019 END OF YEAR QUIZ: THE ANSWERS

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How many of our ten memorable quotes from the jewellery industry did you get right? Answers below…

QUOTE 1: “Ultimately, my role as MD is to sell. I love being on the shop floor, and it’s been really nice because I’ve been able to sell to some customers myself and that’s the best way to really understand and gain real insights. That’s how I love to spend my time. It gives me a lot of energy. People work really hard on the shop floor and you never want to lose sight of that, or lose touch with it, and you’ve got to give them a voice.”

ANSWER: Kate Walsh, managing director for the UK, Pandora. This quote is taken from Kate Walsh’s very first interview after being appointed managing director for the UK & Ireland. Walsh spent much of her first 100 days on the shop floor of key performing stores to better understand the market and the business.

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QUOTE 2: “If customers genuinely feel like you are not selling to them all the time I think that is a real positive. I have been staying in a new hotel in London and just after one day the guy on the door knows my name, and when I checked in yesterday I thought, ‘I am never going to stay anywhere else other than this hotel — this guy is amazing, how does he know me already?’ He’s not trying to sell to me, yet I will probably become loyal to that hotel because of him.”

ANSWER: Craig Bolton, director, Watches of Switzerland Group. This comes from a roundtable discussion on engaging consumers and driving loyalty.  

 

QUOTE 3: “As an organisation we are absolutely committed to customer-first. We are prepared to make difficult decisions, we are prepared to be unpopular, and if necessary we are prepared to invest significantly in order to make that happen.”

ANSWER: Hayley Quinn, managing director for consumer good in the UK & Ireland, Swarovski. This quote comes from our interview with Hayley Quinnin the April issue of Professional Jeweller.

 

QUOTE 4: “We sweat the small stuff. If a customer is heading out to black tie event and their jewellery needs some TLC, then we will collect and return. If a company CEO needs a gift to present to a loyal employee, we have it delivered to their office. Going the extra mile in all aspects of our work. That is what’s important to them.”

ANSWER: John Robinson, managing director, David M Robinson. This quote was taken from an interview celebrating the family firm’s 50th anniversary.

 

QUOTE 5: “What I’ve found is that when I was younger I would do anything my boss asked me to do, within reason, and I wouldn’t question things. What I see now though, especially with the younger generation coming through, is that they don’t have that same desire to do whatever it takes. They actually call the shots to the extent where they want to have a good environment and good prospects, and they value other things. It is not just about the money.”

ANSWER: Pam Aujla, managing director for the UK & Ireland, Trollbeads. This quote comes from a roundtable conversation on how jewellery firms can engage staff.

 

QUOTE 6: “Within my career, I have always believed that your smile becomes your logo, your personality becomes your business card, and how you choose to leave people feeling after they spend time with you becomes your trademark.”

ANSWER: Emma-Louise Gregory, UK sales director, UNOde50. This quote comes from an interview we did with the sales director a little after she was promoted to the newly created role.

 

QUOTE 7: “The advice I’d give to a woman trying to build a career or business in any field would be to believe in yourself and your work —confidence is essential to success. Also surround yourself with people who will lift you up. Being an entrepreneur is not easy and setting up your own business is of course not without risk.”

ANSWER: Monica Vinader, chief executive officer, Monica Vinader. This was taken from our exclusive interview with the jewellery brand founder in the bumper Sept PJ edition. Here she is giving advice to women wanting to follow in her footsteps.

 

QUOTE 8: “The goal is really to regain what we lost and, in this ever fast changing world we live in, we simply lost brand relevance of today.”

ANSWER: Stephen Fairchild, chief creative officer, Pandora. This quote comes from an exclusive feature on Pandora’s re-brand and new store concept.

 

QUOTE 9: “Funnily enough we sell more high value items in the north of England than we do in the south, for the fact that there is no one holding £100-£500K stock like we do. If you are in Chester or Manchester and you want to spend that sort of money, no one carries that stock other than is. If you want to go out this afternoon in London and spend a quarter of a million pounds on a piece of jewellery you could go to fifty places — the competition is red hot.”

ANSWER: Michael Wainwright, director, Boodles. This comes from an exclusive interview where WatchPro and Professional Jeweller sat down with Wainwright to here all about the British business.

 

QUOTE 10: “Since GDPR we have made more money from email channels than we ever did before because it forced people to re-decide what they were signed up to, and therefore we are now targeting people who chose to stay and shop with us.”

ANSWER: Jeremy Hinds, sales development director, F Hinds. This quote comes from a roundtable debate on how jewellery firms can drive consumer loyalty in today’s more challenging retail environment.

 

WHAT WAS YOUR SCORE?

0-3: Must do better! Don’t worry, there’s always next year – but we really think you should be logging onto professionaljeweller.com more often!

4-7: Good knowledge! Well done – a credible score! We’re delighted to see you’ve been closely following the highs and lows of the industry this year!

8-10: Take a bow! You really need to get out more! Just kidding, we’re impressed you know the industry so well. Give yourself a well-deserved pat on the back! 

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The author Stacey Hailes

Editor, Professional Jeweller

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