Sales of platinum jewellery increased by just over 11% according to Platinum Guild International (PGI).

Brands awarded for men’s, bridal and trend-led jewellery designs.

The Platinum Guild International hosted its third Platinum Design Awards competition at BaselWorld last week, with more than 50 entries judged by a panel of international journalists.

Jewellery designs crafted in the white metal were showcased across the 26 stands of the participating jewellery brands and manufacturers. A total 52 pieces were entered into the Platinum Design Awards, with 50 journalists visiting the show to judge the items on show.


The competition was broken down into four categories: men’s jewellery, trends and two for bridal jewellery – most commercially appealing and most innovative design.

The judging journalists were asked to choose the design they felt was the best in each category and the winners were announced a cocktail party held last Saturday evening.

The winners were presented their awards by the chief executive of the Platinum Guild International, James Courage.

The winning designs have been listed as:

Bridal Jewellery – most innovative design
1st place French Kiss by Philippe Tournaire
2nd place Ensemble collection by Matthia’s & Claire
3rd place Flow by Domino

Bridal Jewellery – most commercially appealing design
1st place Ensemble collection by Matthia’s & Claire
2nd place Corona by Gerstner
3rd place Platinum tri-set by Meister

1st place Punti di Vista by Bonato Milano 1960
2nd place Platinum bangle by Heinz Mayer
3rd place Vendetta Divina by Gebrüder Schaffrath

Men’s Jewellery
1st place Kerouac by Roberto Demeglio
2nd place Control by TTF
3rd place Crocodile by Paolo Piovan