Updated website a key step prior to showcase at Couture Las Vegas.

Polly Wales has launched a brand new online boutique stocking the brand’s fine jewellery collections.

The website will house the colourful Crystal collection alongside the new deco-inspired Pyramid diamond ring and the existing wedding and engagement ring ranges.

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The website, which was launched on April 7, marks the first step in an internationally-focused retail plan for Polly Wales.

The brand will exhibit at Couture Las Vegas in May in a bid to better reach its retail customer market.

To celebrate Polly Wales is offering customers a 5% discount on all online purchases until midnight on April 17, when quoting the code SPRINGLAUNCH at the checkout.