KIRKCALDY, SCOTLAND - FEBRUARY 15: Shoppers walk through Kirkcaldy High Street in the constituency of British Prime minister Gordon Brown on February 15, 2010 in Kirkcaldy, Scotland. As the UK gears up for one of the most hotly contested general elections in recent history it is expected that that the economy, immigration, the NHS and education are likely to form the basis of many of the debates. (Photo by Jeff J Mitchell/Getty Images)

Tier 4 areas of England saw year-on-year footfall drop by over 72% over the post-Christmas and New Year week ending January 2.

More than 87% of shoppers in central London stayed away compared to the same week in 2019-20.

Footfall across the UK as a whole was 55.7% lower than in the same week last year; 64.6% lower in high streets, 60% lower in shopping centres and 31.9% lower in retail park, according to retail analyst Springboard.


Closure of non-essential retail as areas moved from Tier 3 to Tier 4 decimated retail. Footfall in Tier 4 locations was 72.2% lower than last year, whilst only 33.9% lower in tier 3 locations — a glimmer of hope that shoppers will return once the tightest restrictions are lifted.

Smaller towns continue to be more resilient, although declines in footfall are still significant with an annual decline in footfall of -59.3% in coastal towns, -69.6% in historic towns and -63.2% in market towns.