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Poundland is encouraging women to propose this leap year

Poundland

Poundland left the UK divided last year when it launched a collection of dummy engagement rings ahead of Valentine’s Day.

Designed to be a placeholder ring, with the tagline ‘because we promise they’ll want to choose their own’, Poundland sold 20,000 pieces during the first week of the rings being on its shelves.

Now the British high street chain is encouraging women to get in on the Poundland proposal action by buying a male placeholder ring to propose with this leap year.

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Named ‘Man Bands’, the male rings will hi UK stores ahead of Valentine’s Day and February 29.

The tongue-in-cheek marketing for the rings encourages potential suitors to ‘”take the leap and do the asking… because he might never get around to it!”

A Poundland spokesman shares: “At the start of a new decade the Man Band is the perfect way for women to take control of their destiny and for men to show off their love status and enjoy the engagement limelight for a change.

“The success of the Bling Ring last year proves that the Poundland proposal is definitely the way to do it in 2020 and at only £1 why wait another four years to get down on one knee.”

Social media reactions reveal that many men are worried women might take Poundland up on this offer – and they aren’t in favour of it.

IMAGE CREDIT: Photo taken from Facebook Group.

Poundland’s dummy engagement ring leaves jewellery buyers divided

Tags : engagement ringPoundland
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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