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Poundland sells 20,000 engagement rings in one week

POUNDLAND

Poundland has revealed it sold 20,000 engagement rings in one week.

For Valentine’s Day, the high street giant launched a ‘bling ring’, which was marketed as a placeholder for a traditional engagement ring.

While the internet was divided about the idea of someone proposing with a Poundland ring, and then going with their partner to choose the real deal after, initial sales show struck a chord with many of the UK’s consumers.

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According to Poundland, 20,000 of its bling rings sold during the launch week. Sales were particularly strong in Yorkshire and the Midlands.

“Thousands of Brits are already quids in thanks to the £1 proposal,” remarks Poundland’s jewellery and Valentines buyer, Frances O’Sullivan, adding: “It’s clearly a gem of an idea and the nation agrees.”

While sales were strong, the retail chain has no data on whether its engagement rings have really been bought for proposal purposes.

The rings are now selling on eBay for above the original retail price.

Tags : bling ringengagement ringPoundland
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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