Online retailer Amazon could see record-breaking sales figures as Amazon Prime day gets underway tomorrow.

Amazon’s Prime day is expected to create a huge July sales bubble which could top Cyber Friday and Black Friday figures, says the e-commerce home delivery specialist ParcelHero.

The parcel comparison experts say Prime Day, July 11, is likely to top $3.5bn (2.7bn) for Amazon if it continues its growth of $1bn (£8bn) year on year; not including all the other e-commerce sites joining Prime.


David Jinks, ParcelHero’s head of consumer research, said: “Prime Day has the potential to easily overtake Black Friday and Cyber Monday, to become the biggest shopping day in the West.

The e-commerce day grew from $1.5bn (£1.2bn) in 2015 to $2.5bn (£1.9bn) in 2016. At that rate it will top $3.5bn (£2.7bn) this year: and that’s bigger than Black Friday ($3.34bn (£2.5bn)) and Cyber Monday ($3.45bn (£2.7bn)).

Jinks said: “There’s little doubt that shoppers have swiftly acquired the taste for a summer shopping extravaganza, and when they can’t find what they want on Amazon, they are happy to go on the hunt elsewhere on the web.

“Prime Day will have to go some to beat the $18bn (£14bn) Singles Day achieves on November 11, largely in China. But Singles Day was inspired by single people treating themselves, and July is the perfect time for us all to be a bit indulgent. Prime Day’s beginning to look a lot like Christmas in July.”

You can read more about Amazon’s revolutionary new retail and distribution plans in ParcelHero’s in-depth report: Amazon’s Prime Ambition.