Provenance Proof, a coloured gemstone tracking platform, has announced the addition of a slew of new features to its service.

This comes as the company claims to have passed a number of significant milestones: it has now traced more than 500,000 diamonds across 50 countries, and is subscribed to by more than 500 member organisations.

It now introduces a new, streamlined user interface and functionality with the goal of enabling both retailers and end consumers to trace the lifetime history of individual gemstones.

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The updated service now includes the option for the current owner of a gemstone to print out a document that can be physically placed with their asset to provide proof of origin and supply chain transparency.

Launched in 2019, Provenance Proof claims to be the world’s first digital ledger for tracking coloured gemstones, created by the Swiss family-owned House of Gübelin.

Environmental and social sustainability-minded retailers have driven the bulk of Provenance Proof’s industry adoption.

Allison Charalambous, head of responsible sourcing and sustainability at US-based Brilliant Earth, said: “This generation of consumers want full transparency into their jewelry pieces and purchasing journeys. We continue to deliver on that promise with our partnership with Everledger.”

Designer Bliss Lau commented: “From miners to artisans and designers, I believe the ability to permanently document every stage of the creation process promotes conscious, intentional choices along the way.

“The Provenance Proof Platform inherently humanises each stage of the making process by connecting the global jewelry community to our end consumer.

“This is the future of how, as designers, we will protect our intellectual property, support our communities and our planet.”

Meanwhile, Klemens Link, head of Provenance Proof, commented on the platform’s enhanced transparency and sustainability: “Retailers and customers demand information that goes beyond the scientific data that can be provided in the gemmological laboratory.

“They want to know the working conditions of the miners. For example, if they were receiving a fair price.

“Digital technology has bridged the gap. We are delighted to extend our partnership with Everledger. Without traceability and transparency, there is no trust in the gemstones market.”