Retailer hopes to raise Green Street’s profile through LJW.
London retailer PureJewels has signed up as a prestige partner of London Jewellery Week.
PureJewels, a high-end jeweller in the city’s Green Street jewellery hub, will launch its Platinum Heritage Collection during the week. The collection is the result of a contest run by the retailer and will feature the work of six UK designers.
As a Prestige Partner, PureJewels will have a prominent listing on the London Jewellery Week website with images and logo, and will feature in official London Jewellery Week marketing. The retailer will have a showcase at the official London Jewellery Week launch party at Goldsmiths’ Hall and will be included in the advertorial of the Evening Standard’s ES Magazine.
PureJewels is hoping to raise the profile of Green Street, a hub of 19 fine jewellers and 40 fashion jewellers in east London, through its association with London Jewellery Week. PureJewels brand director Jayant Raniga is a director of London Jewellery Week.
Raniga said: “The fact that we wanted to be established as a jewellery quarter on Green Street is a prime reason why we wanted to be on board with London Jewellery Week as a prestige partner. Our role as a prestige partner highlights PureJewels’ commitment to the success of London Jewellery Week.”
Read the May issue of Professional Jeweller magazine for more on Green Street’s campaign to be recognised as a jewellery quarter. You can sign up for a free subscription to Professional Jeweller by filling in the form on the right-hand column of this website.