PureJewels sponsors the Asian Wedding Exhibition


Six new engagement and wedding ring collections to also be presented

Hot 100 participants, PureJewels, will be the official headline sponsor at the Asian Wedding Exhibition in London this year.

The Asian Wedding Exhibition, now in its 18th year, is the longest running Asian wedding show in the UK and will continue its residency at Alexandra Palace in North London on Saturday 20 and Sunday 21 November.

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Brand manager of PureJewels, Jayant Raniga, said, “We’re very proud to come onboard as the headline sponsor for the Asian Wedding Exhibition. We feel that this show has great potential as a trendsetter for the industry. PureJewels is growing as a prominent brand in the UK jewellery scene, and we felt it appropriate to headline the best in South Asian style. This is a wonderful platform.

“PureJewels, we will be launching an exclusive product available first to visitors of the Asian Wedding Exhibition, as well as a £5,000 luxury prize courtesy of our friends at Bahamas Tourism. The Asian Wedding Exhibition caters for our target audience of 24-35 year old young professionals, who are of marriageable age.”

This year PureJewels will present six engagement and wedding ring collections at the Asian Wedding Exhibition in 2010, named Passion, Honesty, Grace, Virtue, Honour, and Adoration.

The Asian Wedding Exhibition has expanded markedly from its inaugural show in 1993, which attracted 3,000 visitors. Since then it has grown over consecutive years and attracted some 8,000 to 10,000 visitors over two days in 2009.

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