Jewel-like Radiant Orchid becomes hue to watch in 2014.

The global authority on colour, Pantone, has named PANTONE 18-3224 Radiant Orchid as its colour of the year for 2014 – a bright purple hue that it describes as captivating, magical and enigmatic.

Leatrice Eiseman, executive director of the Pantone Color Institute, said: “While the 2013 colour of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the colour wheel to intrigue the eye and spark the imagination.


"An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society. An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

Emerald made an impact in 2013, with the rise of Gemfields and Bayco working with emeralds, a number of brands adding deeper green gemstones or colourways into their jewellery collections. The jewel-like tones of Radiant Orchid nod to amethyst and purple sapphires, again lending itself well to jewellery.

According to Pantone, Radiant Orchid’s rosy undertones "radiate on the skin, producing a healthy glow when worn by both men and women". The colour is said to be a dazzling attention-getter, and has already been used by a number of fashion houses, appearing on SS14 runways, as well as the red carpet.

Fashion designers using the colour include Emerson by Jackie Fraser-Swan, Juicy Couture and Yoana Baraschi. Pantone says variations of the hue will carry into men’s and women’s clothing and accessories throughout next year.

Each year when choosing its colour of the year, Pantone combs the world looking for colour influences. Its focus covers the entertainment industry and films that are in production, travelling art collections, new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact colour, and even upcoming sports events that capture worldwide attention.