Software company teams with HB Prime Advantage to drive Lifestyle.

Pursuit has announced a new strategic partnership with business acceleration company HB Prime Advantage, a move that it hopes will increase its rate of growth and help drive its Lifestyle iPad technology.

The move follows the launch Lifestyle last year – an tablet based retail system that allows retailers to make sales and monitor stock from an iPad or tablet device.


HB Prime Advantage, a company founded by former Dragon’s Den investor James Caan, specialises in business growth acceleration by helping companies to maximise the potential of product innovations and consolidate their competitive edge.

Caan was said to have been attracted by the potential offered by Pursuit’s Lifestyle product to the retail trade.

Mike Burns, Pursuit managing director, said of the news: "To achieve our goals and accelerate the business, we recognised the need for knowhow and experience beyond that possessed by our management team and in-house software developers.

“In partnering with HB Prime Advantage, we are plugged in to all the creative business skills and support necessary to propel growth. The partnership extends from business development to the availability of specialist leading-edge software expertise."

Burns added that the reinforcements the company has gained through the relationship with HP are vital for its positioning both in the UK and overseas, where its Lifestyle software has become recognised by Pursuits peers.

The Lifestyle software has the advantage of allowing retail staff to move freely about the shop without having to remain close to the till, or move customers to the till to take payment.

"Interest in the technology has exceeded our expectations. Lifestyle has quickly become the spearhead that is winning new converts who are switching from other IT providers to Pursuit sales, stock monitoring and management reporting software," stated Burns.

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