The talent behind Arabelle tells us about her new children’s range.
Arabelle Morgan lives and works at her Kensington home in London, where she creates high-end jewellery in 18ct gold with precious stones and sells to private clients. In September, the French designer created a children’s range which is now stocked at upmarket children’s store Dragons of Walton Street in London.
Outside of private sales, your jewellery is stocked at London retailer EC One. Do you have any plans to expand the retail side of your business?
We’re looking at the cost of our own shop, which would probably be in Knightsbridge.
When you sell privately, do your customers buy from the rack, so to speak, or do they tend to commission unique pieces?
There has been an increase in commissions. Most of my customers are very price aware and know that if they go to a store on Bond Street they won’t find something that they can’t find on someone else.
How do your prices compare to those on Bond Street?
It’s not cheap but it’s made in Paris so I could do engagement rings for the same price but with a bigger diamond.
How do you promote your brand?
Through newsletters, private sales at friends’ houses and at trunks shows when I have something new to show.
You’ve previously showed at Treasure – will you be taking part in this year’s London Jewellery Week?
It’s very difficult to fit in with London Jewellery Week as you either have to exhibit at Treasure, where there are a lot more affordable brands than mine, or you have to make an event at your showroom. If I do something, it would be at home.
How do you plan to expand your business?
Retail would be one thing, and more affordable lines, but it really sets the standard not to do plated or silver.
Has the price of gold affected your work?
Yes, I have to use a bit less as obviously it increases the price. The diamond price is also back up now, which wasn’t the case before Christmas. Pearls are quite stable though, and gemstones are actually very well priced.
You launched a children’s range in September – what inspired you to create the collection?
You used to have this kind of jewellery that you were given by your mother and grandmother, very delicate, but now its lacking. Children’s jewellery brands are very gimmicky and not many are done in a way that you can have for life.