The British manufacturer’s director on his highlights of 2012.

Chris Sellors is the man at the helm of British gemstone and jewellery manufacturing company CW Sellors, situated in the rolling Derbyshire countryside. This year has been one of discovery for Chris, who says his job as a lifestyle choice, not just a way to pay the bills. He was named a Business Big Shot in the Professional Jeweller Hot 100 2012, in association with the Company of Master Jewellers.

Professional Jeweller: You have had a busy year, with new launches and some new discoveries. Tell us a bit about what CW Sellors has been up to in 2012
Chris Sellors: On a professional level, during a trip to Barbados, I discovered a new type of fossilized coral which we have developed into a new range focused on the export market. I was also lucky enough to experience the Queen’s Diamond Jubilee celebratory pageant and, despite the weather, the people’s mood was positive and spirited. It was really refreshing and great to be involved with. My daughter Becky has also completed the first part of her jewellery [design] studies this year and it was really interesting to visit the exhibition, seeing generally how all the students had actually developed and the new talent emerging into the industry.


PJ: You’ve extended your business this year with the takeover of London retailer Jura watches, which has now relocated to Ashbourne in Derbyshire. What has this brought to CW Sellors?
CS: We never stop improving both our offer and the way in which we offer the collections; this obviously includes the customer experience. Since I began the company over 30 years ago, I have consistently expanded to build the business in different areas and with online trade now being such a key consumer tool; the merge was a natural progression. There always has to be something new which entices customers so working into the online market whilst still appreciating the importance of bricks and mortar shops covers all bases.

PJ: As the man at the helm of a widespread UK company, how would you describe your approach to work?
CS: I don’t recognise the word work. I’m just very fortunate to be in a position where I am so passionate about what I do, for me it is more of a lifestyle choice which I enjoy; I am constantly developing collections and new ways to develop and improve the business and team, always planning the next steps.

PJ: How do you manage your work-life balance and how do you relax off the job?
CS: I always make time to enjoy myself which usually includes motor biking, shooting, dog walking and most importantly being with the family.

PJ: Looking ahead, what are your plans for your business for the next year?
CW: We are working on the development of plans for the new workshop and export markets to move the business forward alongside the online work we are doing.