The man behind the boom of the crystal bead brand.

Dov Getter is the man behind Lucet Mundi, the crystal bead brand that has swept the UK and has scored him a deal with Goldsmiths. He tells us about growing the brand, evolving the collection and why he is never scared to take a chance. He was named a Business Big Shot in the Professional Jeweller Hot 100 2012, in association with The Company of Master Jewellers.

Professional Jeweller: Tell us about your past year, launching Lucet Mundi in the UK
Dov Getter: Starting something with so much competition I was able myself to get attention of magazines, multiples, celebrities and then being part of the Hot 100 was incredible, as I hadn’t even nominated myself. Last year at IJL [2011], nobody knew about me, I started with a really small stand.


PJ: Is your background in jewellery design and manufacture?
DG: Before I started working with silver jewellery I was a school teacher for eight-year-old children. I stopped about four years ago but had always been involved with the business with my parents [Berker Bros], so the jewellery industry wasn’t new for me, but it was new to me to have my own brand. I started it as a side job and it was doing very well and I couldn’t cope with having both, keeping the attention for the kids and having my own business.

PJ: What has been your highlight of the past year?
DG: Winning Goldsmiths as a stockist. I spoke to them at the end of last year, before Christmas, and they said to call them back after Christmas. I called them one day and the next week I had an appointment. I always wanted to have one string multiples to work with. The way I stared the business is that I had one stockist per town, so even though I might be able to have more business I thought it would be better to have one shop per town.

PJ: How has the Lucet Mundi brand developed in the marketplace?
DG: I have managed to get interest from other countries and airlines. I’ll continue with the crystal look but I’m now going more into silver jewellery with crystal set in to it. I want to expand to be a brand forever.

PJ: What you do is very trend led. Do you ever worry that tastes will suddenly change?
DG: I feel that what I have achieved so far is a gift. I just don’t stop getting ideas for work. I’m not scared of losing; most people are scared to start as they’re scared of losing but I’m not. If I win then that’s good but if not I’ll go to the next thing. For me, the main thing is to keep pushing the brand and the product and bring out new and exciting things.