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Q&A: Why consumers are going mad for ‘colourful jewellery’

Arcadia rainbow

London-based jeweller Robinson Pelham offers both ready-to-wear and bespoke pieces, and specialises in colourful pieces.

As the business approaches its 25th anniversary, consumer demand for its colourful jewellery has seen a considerable increase, writes co-founder Vanessa Chilton, as the public looks to add some brightness to the dark days of lockdown…

What is Robinson Pelham and what does it offer? 

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We are a British jeweller based in Chelsea, London. We specialise in the mix of colour and diamonds, high and low, impact, symbolism and scale, and above all crafting jewellery that suits the customer and takes them from day to night.

We classify our collections into three categories: ‘Ready to Wear’ – colourful, statement jewellery; ‘Couture’ – bespoke work; and ‘Revamp’ – redesigning, resurrecting, remodelling and reviving old jewellery and stones into something contemporary.

While the gemstones in each new design are sourced from around the world, as a British brand we are very proud to use British workshops and regularly collaborate with self-employed master artisans to create our jewellery.

Who are your clients?

Robinson Pelham jewellery is for those who appreciate a modern style, exquisite materials and who embody the confidence to wear bold jewellery.

While many clients self-gift, others use the brand’s designs to send a message of love, thanks or appreciation to the remarkable women or men in their life.

Clientele range from those at the heart of the establishment to collectors from the art, design and business worlds, as well as style icons including the Duchess of Cambridge and actress and entrepreneur Gwyneth Paltrow.

How has business been in the last 12 months? 

Our shop was closed for nearly nine months but as we have retail partners in USA, Japan and business was good there.

Our online presence has increased significantly and this year gave us an opportunity to concentrate on our online sales.

We also set up a back-office space strictly for virtual appointments, and it is also proving a success.

So much so that we will continue to offer this service to clients who are time-poor or who are in different parts of the world as customers feel comfortable in their own home, on their own terms and they have no nerves about locked shop doors or dropping something.

You have been seeing an increased interest in coloured jewellery at the moment. Can you talk about this?

We sell a lot of colour. We are known for our colour and for our ‘Pixelated Pavé’ style of setting.

We definitely saw an increase in the demand for colourful jewellery this year.

Our recently launched Arcadia collection has been very popular as an instant injection of colour and feel-good factor after a long winter.

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Are there any particular styles or products that are selling well?

Our particular best sellers this year are our Rainbow Disco Hoops and Disco Sister Hoops/Huggies set in our pixelated pavé and our Identity necklaces with interchangeable pavé set bars.

We believe that jewellery should be versatile so many of our collections are interchangeable.

Do you have any predictions for consumer trends moving forward, beyond the lifting of lockdowns? Will colour stay popular or will something else take over? 

We have been open for nearly two weeks now and our customer feedback is that they have been looking forward to shopping in our shop.

We have had a lot of customers visiting the shop who have bought themselves something to mark the end of lockdown (colour purchases are key here) and to discuss starting projects that were put on hold in 2020.

What is to come for Robinson Pelham through the rest of 2021?

We are going to be celebrating 25 years of Robinson Pelham this year and are looking forward to marking the occasion with a number of new collections and events for our valued clients.

Tags : Robinson Pelham
Sam Lewis

The author Sam Lewis

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