London jewellery start-up company Rare Pink has reached the semi-finals of Richard Branson’s Pitch to Rich competition.

Nikolay Piriankov, who founded Rare Pink while at university, impressed the public and the judges with his unique business pitch, while competing against 524 entrants in the ‘Grow’ category.

Rare Pink has now been shortlisted for the top 10 of the Pitch to Rich competition, run by Virgin Media Business.


The winner will be chosen by Richard Branson and a team of judges including Jo Malone, David Gandy, Jon Oringer, and Justine Roberts in a live final on June 26. The winning business in the ‘Grow’ category will win a £250,000 marketing campaign.

You can show your support for Rare Pink by voting here –

Co-founder Nikolay Piriankov says, “The kind of clout that Virgin has as a brand can really help us reach more customers with a product that is full of sentiment, meaning and tells their unique story. Rare Pink is a company that, like Virgin Media Business, focuses on the customer experience and uses innovations like 3D printing to shake up the jewellery industry”.

#Voom: Pitch to Rich 2015 is a nationwide competition run by Virgin Media Business to find the country’s most exciting and innovative businesses. Virgin Media Business is offering an unprecedented £1m business accelerator prize fund to support three winning businesses – whether it’s just an idea, a promising start-up or a company with huge growth potential.

At the end of last year, Rare Pink was named New Jeweller of the Year at the British Jewellers’ Association Awards, just 12 months after launching its website. Pirankov raised £200,000 through crowd funding to support his growing business.