Rebecca’s new My World bracelets to tap into growing bracelet trend.
Italian jewellery brand Rebecca is gearing up to tackle the wraparound leather charm bracelet market with its new My World collection.
The new collection is designed to unify an existing range of four collections, titled Word, N.14, Love Lock and Man, with affordable price points to target a mass market of consumers.
The new My World range will tap into the growing leather bracelet trend, alongside a selection of personal, sentimental and meaningful charm additions.
The leather bracelets are currently available in pink, yellow, bronze and white, and are all handmade in Italy. In addition, charms are set with Swarovski Elements.
To further its proposition for retailers, Rebecca offers a range of point-of-sale presentation options, plus a tool kit for customers to adjust the length of bracelets to suit their individual measurements. Charm cases and bracelet storage boxes are also available.
167 pieces in the collection retail between £14 and £19, with the most expensive 25 pieces costing between £34 and £39.