Rebranded Jewellery & Watch wins 20,000 visitors


Show welcomes buyers from UK multiples, indies and department stores.

The rebranded Jewellery & Watch Birmingham trade show has announced its footfall figures for 2014, with 20,000 guests over the show’s five days at the Birmingham NEC.

According to the show’s organiser i2i Events Group, the early February event welcomed buyers from the UK’s major jewellery retailers and department stores including Beaverbrooks, Fraser Hart, Swag, Fenwick, John Lewis, House of Fraser and key independent retailers.

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The show underwent a rebrand in late 2013, said to have been well-received by buyers and brands alike, and those buyers attending the show were reportedly pleased with the quality and variety of brands exhibiting at the event.

i2i is also said to have received a "big upswing in demand for exhibition places" at Jewellery & Watch London, which takes place at the Saatchi Gallery in June. According to i2i, 70% of exhibitors have booked larger stands and promotional packages for Jewellery & Watch Birmingham 2015, including Domino, which will have exhibited at the Birmingham event for 25 years in 2015, and Brown & Newith which has been part of the show for more than 20 years.

The show’s portfolio director Julie Driscoll said of the 2014 event: “Jewellery & Watch Birmingham surpassed all our expectations this year and there has been a fantastic response from brands and buyers who attended the show. We look forward to repeating this success at Jewellery & Watch London in June at our new venue of the Saatchi Gallery.”

In order to provide strategic advice and direction from the industry on future Jewellery & Watch shows, i2i Events Group has created a Jewellery & Watch panel, made up of industry insiders, to act as a steering group to ensure that the shows continue to move with the industry and exceed exhibitor and visitor expectations.

The first of several informal meetings planned throughout the year was held onsite at Jewellery & Watch Birmingham and attendees included designers Fei Liu and Babette Wasserman, Mike Rice of Hugh Rice Jewellers, the chief executive of the Company of Master Jewellers Willie Hamilton, Gary Wroe of Hockley Mint, Darren McCormick of DMJ, Adelle Thomson from Beaverbrooks, the British Jewellers’ Association’s Lindsey Straughton and Giles Bushby, the former managing director of Fossil Group. The panel will see different brands and retailers joining at each meeting to ensure all industry voices and sectors are represented.

Other highlights at the five day show included the unveiling of the winners of several prestigious jewellery design competitions which have been run in conjunction with Jewellery & Watch Birmingham.

Jewellery & Watch London will take place on June 18 to 19 2014 at London’s Saatchi Gallery. The 2015 edition of Jewellery & Watch Birmingham will be held at Birmingham’s NEC from 1 to 5 February.

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