William May Jewellers was one of the outstanding success stories of the pandemic year.
The e-commerce site for Manchester’s historic second-hand jeweller, Mays Pawnbrokers and Jewellers, William May saw 40% incremental growth through 2019, which managing director Nick Withington modestly called “a particularly good year” in an interview with Professional Jeweller.
Then stores closed and that growth jumped to 100% in the nation’s first lockdown.
As though that were not enough, it then reported a staggering 250% uptick in year-on-year sales through November and December of last year.
Sarah Carpin, luxury brand PR for 4 Cs Communications, praised Withington’s achievements online in the past year, particularly his “effective and nimble online marketing strategies across three jewellery businesses.”
The third business she refers to is Withington’s Wolf & Gypsy, of which he is co-owner, which offers ‘bohemian-chic jewellery’ and has also been putting up impressive numbers since its debut in late 2019, as well as donating to a number of charities.
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