The Cheshire Watch Company has added an extra sparkle to its retail offering with the opening of a new diamond suite.

The Cheshire-based jewellery retail business marked the opening of its new diamond suite with a VIP event attended by 200 of its clients from around the world.

The additional 3000 sq feet department spread across two floors, in the Kamani Commercial owned building, was opened by Manchester United’s chairman Martin Edwards who also did signings of his new book ‘Red Glory’, alongside talks by the store’s Italian master jeweller Martin Edwards, and music by Jennie Sawdon.


“As a company we are bringing ‘Bond Street to Cheshire’ with our diamond suite specialising in the finest quality diamonds and jewellery,” comments Cheshire Watch Company director, Stuart Sitford.

The new diamond suite will stock the Pugata Jewellery range, alongside handmade pieces designed and manufactured by the company’s master craftsman who has worked for the likes of Harry Winston and Graff Diamonds.