Retailer Fabulous launches second in-house jewellery collection


Leamington-based jewellery retailer Fabulous has launched its second in-house jewellery collection.

Entitled ‘Life’s Journey’, the sterling silver collection comprises signature bangles and rings with an elliptical shape, representing everyone’s individual journeys through life.

Fabulous owner Jo Stroud comments: “None of our lives run smoothly all the time. We all encounter times in our life when we have to make a detour, or head in a different direction. I believe we should embrace these detours, as they make us who we are today. The elliptical shape at the heart of the Life’s Journey collection represents these twists and turns in our lives.

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“I also wanted the collection to honour all the different ways women travel through life. Those who live as a free spirit, never following the crowd; those who pioneer new ways forward; those who help others, spending their lives supporting others; and those who overcome the challenges life throws at them, keeping a smile on their face.”

The new range features four designs – Off the Beaten Track, Trailblazer, Light the Way and Find a Way.

Stroud created the initial designs with Sinade Prosser, her in-house creative & buying manager. The duo worked with Heath and Caroline Reeves, of designers Reeves & Reeves, to bring the designs to life.

Prices range from £30 for a ring to £175 for a bangle.

Tags : fabulousJewelleryjo stroudLife's Journeysterling silver

The author Stacey Hailes

Editor, Professional Jeweller

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