Limited-edition silver bead launched to tie into shop events.
Retailers across the UK and gearing up for the very first Trollbeads Day on August 1, as the brand announces a global celebration of its jewellery.
Next month will mark the inaugural Trollbeads Day, created by the brand to allow fans of its collectible jewellery to come together through retailer-hosted events.
Trollbeads will also launch a limited-edition silver bead to commemorate the occasion, with just 2,000 available in the UK.
A statement from Trollbeads said: “Trollbeads Day is an opportunity for retailers to stage their own events, tempting fans in store this summer with the announcement of a special limited-edition silver Trollbeads Day bead to mark the occasion.
“Trollbeads is keeping details of the bead tightly under wraps until it is unveiled on August 1 and fans are being asked to submit their ideas on what they think the design may be. There are just 2,000 of these beads available in the UK.”
Stores wishing to be part of the Trollbeads Day celebrations must make a minimum purchase of 10 limited-edition Trollbeads Day beads and stage their own individual celebrations. The brand is offering marketing collateral including Trollbeads Day posters, goody bags and a Trollbeads Day box with designer gifts.
The brand is also encouraging retailers to take pictures of their Trollbeads Day in-store events, with participating shops given the chance to win a trip to visit Copenhagen and meet the Trollbeads team by submitting their photos of the day to the brand via firstname.lastname@example.org.