As we wave goodbye to 2017, Professional Jeweller asks some of the UK’s leading jewellery brands to reveal what they would consider to be their greatest achievement over the last 12 months.
From thriving on a challenging high street to increasing production and scooping awards, here we’ve rounded-up some of the top jewellery brands biggest success stories of 2017:
For jewellery giant Pandora, the brand’s greatest accolade was the opening of its new state-of-the-art production facility in Chiang Mai. Professional Jeweller editor Stacey Hailes was honoured to be at the opening to celebrate the green facility, which is the first of its kind within the jewellery industry. The company says: “As one of the largest jewellery companies in the world we take a lot of responsibility for paving the way in sustainable business practices. The new facility makes up part of a 1.8 billion DKK investment in our production sites in Thailand. The factory offers some of the best working conditions in the whole of Asia and sets new standards in the jewellery industry for scale, size, green profile and modernity.”
“In a year which has been generally difficult for retail with the impending unknown of Brexit, along with terror attacks, we have managed to bring the joy of sparkle to everyday life and manage like for like growth,” shares the Swarovski UK team. “The Christmas campaign is our strongest to date, including big names such as Naomi Campbell, Karlie Kloss, Boy George and Jourdan Dunn, all helping to assert Swarovski as the number one gifting destination this Christmas.”
Thomas Sabo celebrated the opening of its very first side by side concept store. Working alongside Peter Jackson the Jewellers in Preston, the new-style boutique opened in July. The brand’s Together collection also proved a great success, so much so that it became the focal point for the Christmas 2017 campaign.
Kit Heath scooped the prestigious Fashion Jewellery Brand of the Year accolade at the inaugural Professional Jeweller Awards, and to say the team were pleased, would be an understatement. “Since creative director and co-founder Katie Nickell returned to helm of the company three years ago, her mission has been to regain some of the great successes we enjoyed in the 90’s and early 00’s,” shares marketing executive, Adele Lindfors-Palmer. “Being awarded Fashion Jewellery Brand of the Year in the face of very strong competition has let us know that we are getting something right. It’s been a fantastic testament to our achievement in this tough market.”
Throughout 2017 the Clogau team knuckled down and concentrated on business and maintaining the brand’s growth plan. Managing director, Ben Roberts, shares: “Sure there were some fantastic achievements and awards but the biggest accomplishment was not tangible. The economy has taken a turn for the worse after Brexit so encouraging everyone to keep concentrating on growth was quite a challenge. Despite this, we managed it and we also managed to complete the financial year up on the previous one. We put this down to an increased spend in marketing and some great new jewellery collections.”
LINKS OF LONDON
In 2017 Links of London was announced as the official licensee to Ascot and Royal Ascot, reinforcing the brand’s strong links to the British social and sporting calender. After working on the partnership for almost 12 months, Links of London signed a long-term partnership with the prestigious horse racing event. To celebrate, the brand launched a dedicated collection.
SIF JAKOBS JEWELLERY
Sif Jakobs Jewellery won Fashion Brand of the Year at Inhorgenta Munich in Germany. Sif Jakobs shares: “Because the German market is very competitive and the brands that were shortlisted were very strong so we didn’t expect to win it. Winning this award is such a great recognition and honour and it proves that Sif Jakobs Jewellery has made a mark on the international jewellery scene.”