REVEALED: How did exhibitors rate this year’s Jewellery & Watch?

The 2019 edition of Jewellery & Watch closed its doors on Thursday, February 7, with early feedback suggesting exhibitors had a positive show.

According to show organisers, jewellery suppliers reported a positive atmosphere, strong orders, and good quality visitors overall.

Exhibitors also noted good footfall across the five days of the event, including a mix of buyers and independent retailers prepared to do business.

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Talking to Professional Jeweller, jewellery cleaning specialist firm, Connoisseurs, said they had a “brilliant” show, with new accounts up by 107% compared to its last trade event (IJL), and existing partner re-orders up by 105%.

UK director, Philip Goodman, shares: “Personally the shows have been really important to us since we launched in 2014. I never viewed trade shows as an order taking exercise. For us it is an opportunity to spend quality time with many retailers in an environment away from retail stores (strains, stresses and distractions). Like a consumer entering a jewellery store, retailers are now shopping and open to new opportunities. Many of our agents commented that they couldn’t believe how much time jewellers spent with us at this show.”

Sif Jakobs Jewellery, which signed to exhibit on the Jewellery & Watch boulevard just days before the event started, secured 12 new independent retail stockists.

The brand’s director for the UK & Ireland, Mark Riddle, reveals: “I was impressed by the footfall on Sunday and the quality of stand visitors on all other show days. We felt that with the reduced number of international and prestige jewellery brands showing, Sif Jakobs Jewellery would benefit from increased attention from the buyers attending. I am pleased to say that this very much turned out to be the case. Independents’ attendance from Ireland and the West of England was particularly strong.”

Gecko has also confirmed this year was another successful show, despite a notable reduction in the number and scale of exhibitors.

Building on the success of previous collection bestsellers as well as introducing new ranges to retailers, Gecko took advantage of the changes to Jewellery & Watch – in terms of the layout and demographic – and reflected the change in profile in their stand and product showcase for the fair.

General manager, Ruth Johnson, explains: “We knew that Jewellery & Watch would be a very different show, given some of the brands that were missing. We understand why some of these brands might have felt that staying away was the right choice; for us, we knew that a change of approach and product display would be the key to driving leads and sales.

“We were proven right. We had consistent and steady footfall from both traditional fine jewellery independents and multiples; we also attracted gifting retailers with the introduction of new bespoke display stands that allowed us to really show off the breadth of offer, in particular, our Beginnings range. Visitors commented on the attractive aesthetics of both the stand and our displays. Our decision to maintain a significant exhibition footprint really paid dividends.”

Gecko Jewellery signed up 15 new customers at the show.

Unique & co, which celebrated its 20th year exhibiting at Jewellery & Watch, was pleased to have been present on the boulevard once again.

Founder and director, Daniel Ozel, says: “There was a positive atmosphere there and it was attended by serious buyers. Despite the general market being quite tough, the show brought us new accounts and a great opportunity to meet existing customers and place seasonal orders.”

Elsewhere, Hatton and Spencer reported a successful debut, with the response from visitors to the show being above expectations, and HW Tankel saw good demand from new and established clients alike.

Early feedback suggests men’s jewellery, pre-owned fine jewellery and watches, and fashion-led silver jewellery collections were the most attention-grabbing product categories.

There was also strong interest in fine and bridal jewellery, so the trade show is looking to respond to this at next year’s event.

During the show, rebooking rates for Jewellery & Watch 2020 mirrored the up-beat atmosphere and signalled exhibitor confidence in the move to a dedicated area in Hall 1 of the NEC, Birmingham.

Brands and businesses returning for 2020 include H W Tankel, Wedds & Co., MG Diamonds, BQ Watches, CME Leicester, Tiangus Jackson and Kurate International.

Looking ahead to 2020, Jewellery & Watch will benefit from significant investment thanks to its new parent company, ITE Group.

The show says its long-term focus is on boosting return on investment for exhibitors, creating a content-driven experience for visitors and growing a network of VIP international buyers.

 

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