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REVEALED: Professional Jeweller’s Collections of the Year 2018

COTY 2018

Welcome to Professional Jeweller’s Collections of the Year 2018, our annual celebration of the most commercially successful and visually exciting wholesale ranges launched into the UK jewellery market over the past 12 months.

Via the links below we invite you to discover we invite you to discover 50 jewellery collections that have inspired, delighted and – most importantly – won sales for UK jewellery retailers. In each of the 10 categories you’ll find a winner and four highly commended collections. This year the categories cover fine jewellery, fashion jewels, bridal styles, silver designs, men’s collections, pearl jewellery, personalised ranges, ethical jewellery, collections from jewellery designers and ranges from emerging brands.

Professional Jeweller opened the nominations process for Collections of the Year in October and was inundated with more entries than ever before, especially from retailers taking the time to tell us which collections have been dominating sales in store and online.

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The wide range of nominations was then whittled down to just five collections per category by the Professional Jeweller editorial team. The finalists in each category were then put to the public vote on professionaljeweller.com to allow readers and fans of the brands to determine which products were the most popular and should be given a Professional Jeweller Collections of the Year title. Some might say that this method turns the competition into a popularity contest, and we would wholeheartedly agree. This contest seeks out collections that have the power to sell, and what better way to test brand engagement than a public vote?

By day one, Collections of the Year attracted over 1,000 votes. By the end of the five day run, over 3000 people had taken the time to nominate their favourite collections, with some choosing one in each category and others turning to our survey simply to support one brand or supplier.

Some categories, such as Personalised Collection of the Year, witnessed extremely tight runs, with only one vote standing between each range, and the winner changing hand just one hour before the poll closed. Others, including the Men’s Jewellery and Fine Jewellery, had clear winners that swallowed up the majority of the votes right from the start.

The strength of the battle relied heavily on social media, as brands turned to Twitter, Facebook and even Instagram to drum up support from fans. Twitter proved most popular, with many receiving a spike in votes soon after Tweeting about the competition.

Without further ado, we present to you this year’s Collections of the Year finalists and winners.

Congratulations everyone!

Click on the category links below to unveil the collections:

Silver Jewellery

Men’s Jewellery

Bridal Jewellery

Fine Jewellery

Pearl Jewellery

Ethical Jewellery

Fashion Jewellery

Personalised Jewellery

Designer Jewellery

Emerging Brands

Tags : collections of the yearJewellery
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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