Welcome to the 2019 Professional Jeweller Collections of the Year, our annual celebration of the most commercially successful and visually exciting wholesale ranges launched into the UK jewellery market over the past 12 months.
Over the following pages we invite you to discover 50 jewellery collections that have inspired, delighted and – most importantly – won sales for UK jewellery retailers.
In each of the 10 categories you’ll find a winner and four highly commended collections.
This year the categories cover fine jewellery, fashion jewels, bridal styles, silver designs, men’s collections, pearl jewellery, personalised ranges, ethical jewellery,
collections from jewellery designers and ranges from emerging brands.
Professional Jeweller opened the Collections of the Year nominations process in October and was inundated with more entries than ever before, especially from
retailers taking the time to tell us which collections have been dominating sales online and in store.
The wide range of nominations was then whittled down to just five collections per category by the Professional Jeweller editorial team. The finalists in each category were then put to the public vote on professionaljeweller.com to allow readers and fans of the brands to determine which range was the most popular and should be given a Professional Jeweller Collection of the Year title. Some might say that this method turns the competition into a popularity contest, and we would wholeheartedly agree. This contest seeks out collections that have the power to sell, and what better way to test brand engagement than a public vote?
Within 24 hours of going live, the Collections of the Year poll attracted over 1,000 votes. By the end of the five day run, over 3000 people had taken the time to nominate their favourite collections, with some choosing one in each category and others turning to our survey simply to support one brand.
Some categories, such as Bridal Jewellery Collection of the Year, witnessed extremely tight runs, with the winner changing hands on the final day of the live poll.
Others, including the Men’s Jewellery and Fashion Jewellery Collections of the Year, had clear winners that swallowed up the majority of the votes from start to finish.
The strength of the battle relied heavily social media, as brands turned to Twitter, Facebook and even Instagram to drum up support from fans.
Twitter proved the most popular, with many companies receiving a spike in votes soon after Tweeting about the competition.
So without further ado, we present to you this year’s Collections of the Year finalists and winners. Congratulations too all the brands included!