Welcome to the 2020 Professional Jeweller Collections of the Year, our annual celebration of the most commercially successful and visually exciting wholesale ranges launched into the UK jewellery market over the past 12 months.

Over the following pages we invite you to discover 40 jewellery collections that have inspired, delighted and – most importantly – won sales for UK jewellery retailers. In each of the 10 categories you’ll find a winner and three highly commended collections.

This year the categories cover fine jewellery, fashion jewels, bridal styles, men’s collections, silver designs, pearl jewellery, personalised ranges, ethical jewellery, collections from jewellery designers and ranges from emerging brands.


Professional Jeweller opened the Collections of the Year nominations process in October and was overwhelmed with more entries than ever before, with retailers taking the time to tell us which ranges have dominated both online and in stores – when they have been open – this year.

The wide range of nominations was then whittled down to just four collections per category by the Professional Jeweller editorial team. The finalists in each category were put to the public vote on Professionaljeweller.com to allow readers and fans of the brands to determine which range was the most popular and should be given a coveted Professional Jeweller Collection of the Year title.

Some might say this method turns the competition into a popularity contest – and we wholeheartedly agree! This contest seeks out collections that have the power to sell, and what better way to test brand engagement than a public vote?

Within 24 hours of going live, the Collections of the Year poll attracted over 1,000 votes. By the end of the five-day run, nearly 3,000 people had taken the time to nominate their favourite collections, with some choosing one in every category and others using our survey just to vote for one brand.

In some categories the voting was extremely close, making it impossible to predict a winner until the final moments. Others, meanwhile, looked set in stone almost from the beginning.

The strength of the battle relied heavily on social media as brands turned to Twitter, Facebook and even Instagram to drum up support from fans.

Twitter once again proved most popular, with brands seeing a spike in votes after Tweeting to their followers about the competition.

So, without further ado, we present to you this year’s Collections of the Year finalists – and the very deserving winners. Follow the links below to find out which collections won. Congratulations to all included!

Bridal Jewellery

Designer Maker

Emerging Brand

Ethical Jewellery

Fashion Jewellery

Fine Jewellery

Men’s Jewellery

Pearl Jewellery

Personalised Jewellery

Silver Jewellery