Welcome to the fifth edition of the Professional Jeweller Reach List, a comprehensive study into the digital reach of the biggest specialist jewellery brands and retailers in the UK.
This list examines the online power players and measures their digital footprint through quantitative analysis of web traffic, using a ranking system set by Alexa, a subsidiary of Amazon, as well as social media engagement on Twitter, Facebook and Instagram, to create an overall digital reach figure.
This reach has then been compared with industry peers in key categories including fine and fashion brands, national chains, independent retailers, specialist e-tailers and auction houses. The top five players in each category will be unveiled in our exclusive Reach List 2019 report, which can be found on the links below.
The Alexa ranking used to calculate the top five businesses uses a proprietary methodology that combines a site’s estimated number of daily unique visitors and page views over three months. It tracks worldwide market share for all websites, from Google (ranked number 1) downwards. While in previous years we have focused on the UK ranking, due to changes to Alexa, all rankings in the 2019 Reach List are based on a global figure.
It is worth nothing that the annual Reach List report does not reflect on the overall digital success of a business, because to analyse this we would need to take into account other factors such as SEO, marketing, site referrals, and so on, but ultimately it does provide an exclusive insight into the jewellery industry companies reaching the most consumers online.
So without further ado, we present the 2019 results…
Click on the categories below to see the winners of each: