Despite a dip in the number of jewellery exhibitors at this year’s Baselworld, the show still provided an opportunity for visitors to see amazing jewellery creations from some of the world’s most famous brands and talented designers.
While a highlight for Professional Jeweller is always to see unique, one-of-a-kind creations, that will never leave the brand’s own windows, it’s also a place to affirm what trends are going to be popular over the coming months.
At this year’s Baselworld it didn’t take long to pick up what was going to be in demand this season.
As noted from other trade shows, it is going to be a colourful one, with many brands adding vibrant gemstones to bestselling creations, and using bold colours and rainbow hues which nod to tropical days as an inspiration for new designs.
Some colours were more visible than others though and those were the Pantone Colour of the Year – Coral, alongside turquoise, purple, yellow, and green – with the latter two coming from specific stones.
When it comes to yellow, it is yellow diamonds that consumers will be looking for this summer.
Thanks to Lady Gaga adorning the Oscars red carpet in the world renowned ‘Tiffany Diamond’, there has been an increase in demand for yellow stones, with consumers looking for ways to mimic the popstar’s fashion.
Picchiotti and Graff are among the brands on top of this trend, with both luxury houses showcaseing new creations with yellow diamonds at the centre.
When it comes to green (which was the main colour seen in the watch halls), jewellery brand’s are using malachite as an alternative to emerald to champion this trend.
It appears malachite is going to be the labradorite 2019. Although two very different stones, both are unique and add an extra dimension to the jewels they adorn.
Roberto Coin mixed malachite with black jade and diamonds to give a rock-chick aesthetic, while Chopard introduced the stones to its Happy Hearts line.
Last but not least in the stones department – pearls, predictably, continue to shine!
Jewellers know Brits love a good pearl product, but more so than ever before they are looking for pieces showcases these classic stones in a contemporary way.
Unusual shaped pearls and pieces set with multiple tiny stones are on the rise, while mixing pearls with other gemstones is also a catwalk favourite for SS19.
Moving away from stones, versatile products that can be worn in multiple ways is more important than ever before.
Today’s modern woman is constantly on the go, and often will find herself too busy to run home and get changed between each task she has to complete throughout the day. Therefore, she wants products that she can wear to work, or the school run, or both, and can equally add something special to an evening event.
Therefore, versatile products, like fine jewellery brand Nanis is famous for, are more important than ever.
Being able to wear one piece in multiple ways not only gives the consumer the idea they are getting good value for money, but it provides a solution for wanting to transform their wardrobes easily from one occasion to the next.
Any decent designer or retailer looking to cater to the modern woman need to bare this in mind.
Women today are busier than ever before, and as they go about their day multi-tasking, multi-wear jewels will be paramount!