Jewellery fashion will be futuristic, multi-cultural and celebrate the power of nature in SS20, says IJL trends editor, Paola De Luca.
Unveiling six key trends ahead of the upcoming trade show, trend editor and jewellery expert Luca, outlines themes retailers need to be aware of.
Her top trend picks include authentic designs that subvert deep-rooted stereotypes with gender, touches on societal pressure with minimalism, whilst also bringing to life an organic amalgamation of nineteenth century deco with nature; all the while toying with abstract shapes, futuristic expression and dark jewels.
The SS20 trends, which will be showcased on the IJL catwalk and presented during seminars, are:
Calm Pop – a nod to the 60s &70s and current female struggles with a candid filter
The sense of creative freedom of new age activists is reflected in jewellery style choices; revolt, but radically feminine.
The thought becomes the fundamental means to face contemporary challenges and the spirit of the 60s and the 70s brings to mind the current female struggles with a candid filter.
Style rules are reversed and an anything-goes mantra is followed – where unique offerings routed in peak feminism decades flourish. This sense of camaraderie is
reflected in interchangeable sense of style. In an era of information overdose, consumers are hyper creative – as their inner creativity unleashes, they feel an increased sense of calm.
Shaped Expressions – influenced by multi-cultural elements, varied abstract shapes and technologies
Increasing global changes are bringing about a sense of uncertainty. As a result, the consumers located in “cities of the future”, are acutely aware and sensitive to what they choose to expose themselves to; whether that be how and where they socialise, what they put into their bodies and how they dress. Abstract geometries influenced by multi-cultural elements, varied shapes combined with latest technologies become a way of expression allowing them to feel a sense of control over their lives. The jewellery becomes a way to stand out, stand up and be heard, consumers push themselves out of their comfort zone: discomfort inspires action.
Remember Nature – art and nature with Decò edge, inspired by the nineteenth century
The power of nature, a dark and magical one, will affect every consumer area, from tech and beauty to manufacturing and experience. Emotional tech, where there’s a human aspect to technology, is a way for us to get the balance right when it comes to consuming within the digital sphere. The modern mix of consumer beautifully encompasses an East-meets-West aesthetic. With a decadent allure that moves through art, nature and occult, this consumer boasts a Decò edge inspired by the nineteenth century. Innovation will draw upon the wisdom of nature and the knowledge of ancient practices and fascinating cultures.
Digital Psychedelia – a futuristic look that taps into a minimalistic way of expression
At the forefront of merging of Physical and digital world, this direction has a futuristic look that taps into a minimalistic way of expression. Hyper casual and almost functional styles are favoured so they don’t get in the way of technology. Wearables are the norm, and tech- infused materials ensure the Consumer feels sharp and updated. The jewellery becomes symbol of rebellion against society’s stereotypes as consumer strive for a world where everyone’s minds are open, where there are no societal pressures and they can be exactly who they want to be. The digital nature and aesthetics ensures this consumer group is truly global.
Elemental – a completely new form of masculine dressing, minimal yet solid silhouettes
The Disruptive Man aesthetic looks pure, authentic and unique – this truly modern man will be who they want to be, whether that falls within hyper- femininity or hyper-masculinity on the apparel and accessories spectrum. Fashion is no longer about gender blurring, but a completely new form of masculine dressing. Always a couple of steps ahead of brands, they are disrupting the retail
industry entirely. They are open-minded, throwing out the old boy code where vulnerability is frowned upon and men are seen as unemotional beings.
These mobile-first consumers are living their lives through digital means, which results in information being so easily attained. Minimal, clean yet solid silhouettes, sporty styles and more urban jewellery finish their look perfectly.
Nocturnal Wave – a trend connecting with universe, cosmos and nocturnal elements
The Men on the front of this theme are self- educating, fully clued up on what they want when it comes to styles of the moment. As they dive deep into the self-exploratory phase connecting with universe, cosmos and nocturnal elements, jewellery becomes the extension of their personal development process. A new approach that blurs the lines between cultures and countries results in an aesthetic that feels personal with a heightened expression of individuality. Gemstones like opals, lapis lazuli and larvikite translate their visions and thoughts into statement making jewels. Covetable items are worth the wait: value is not only communicated in price but also time. A meditative attitude is embraced, showing a new, more reflexive and conscious man.