Leading national and independent jewellery retailers from around the UK share their latest success stories.
Reflecting on the last 12 months, jewellers share their biggest success stories of 2018:
“Our greatest achievement would have to be our Professional Jeweller Award,” says F. Hinds sales development director, Jeremy Hinds, who reveals the prestigious accolade made staff feel proud and extremely happy to be recognised for the amazing job they do day in and day out.
“In 2018 Laings had the task of aligning the company and bringing the family business together as one. We’ve integrated two head offices, as well as six store teams and it has been a period of significant change for everyone involved in the business. We’ve also embarked on store refurbishments and stock introduction up and down the country, meaning that wherever customers are shopping they will know it’s a Laings store that they’re visiting. This has been no easy task, however throughout the teams have maintained a positive approach and have engaged new customers. We are now proud to be known as one brand and one family business. We are now one of the largest independent jewellery businesses in the UK and 2018 has seen the Laings brand grow and become stronger than ever before,” reveals Laings managing director, Jonathan Payne.
Managing director of Beaverbrooks, Anna Blackburn, shares: “Beaverbrooks is proud to be celebrating its landmark 100th birthday this year (2019) and so in 2018 we were preparing for this historic celebration. We’ve got an action packed year ahead and while I can’t reveal more about our exciting plans at this stage, what I can say is that at Beaverbrooks we’re passionate about our customers, our people and our beautiful jewellery and watches —and so our centenary will certainly be celebrating these fundamental elements of our business. Here are some other 2018 highlights: Being featured in The Sunday Times 100 Best Companies to Work For — for the 15th consecutive year, and being recognised as the most consistently extraordinary three-star accredited employer in the UK; We’ve just had the four most profitable years in our history and operating profit has increased to £13.7m; and on a personal level, being promoted to the first ever non-family managing director of Beaverbrooks was a huge honour for me, and I was delighted to be recognised in the WatchPro Awards as Retail Leader of the Year.”
2018 marked 220 years in business for luxury jewellery retailer Boodles. Taking the opportunity to showcase its heritage and mark a significant milestone, Boodles used the year to launch new products, including a 220th anniversary necklace and the Boodles Patek Philippe Watch.
HARRIET KELSALL BESPOKE JEWELLERY
In February Harriet Kelsall Bespoke Jewellery opened the doors to its first store in London. This has long been an ambition for the company, which is delighted with the results. Located on Primrose Hill, the store/studio is in a prime position to capture consumers looking for something completely unique and bespoke. Since opening the jeweller has been extremely busy. This has led to three new people joining the workshop and the London store ultimately having a larger team than the company originally envisaged. Furthermore, in the first three months of opening sales figures across the business lifted by 25% compared to the same period in the year prior.
IN THE PINK
“Our biggest achievement of 2018 was turning our stagnation into growth through working with John Mchale of action Coach UK,” shares In The Pink managing director, Karen Webb-Meek. The store owner adds: “The overall Retail climate is tough, and retail jewellery is particularly tough right now, so any retailer experiencing growth is a big positive in a sea of stagnation. Working with John has made us re-evaluate what is important in our business and has us focussing on the things that really fuel growth. It has impacted our company by increasing sales and changing our direction as a business to create our own signature USP.”
DAVID MELLOR JEWELLERS
Family-run David Mellor Jeweller shares with Professional Jeweller: “There have been two stand-out achievements for us. Despite relocating our Andover branch at the end of 2017, we all know how much effort it takes to continue momentum from an opening; ensuring that the buzz around your brand continues and doesn’t fall off a cliff a month later, we’d have to say that our first full year in our new, larger premises has been an achievement worth noting! We’ve been able to flourish, in what is a tricky and turbulent time for small businesses, and see our ATV increase over 50% compared with last year. Our second stand-out achievement has to be winning our category at the Professional Jeweller Awards in September! Winning the PJ Award, and utilising the local press in the following weeks, definitely helped to boost our profile to both existing and prospective customers alike.”
JOHN TITCOMBE JEWELLERS
John Titcombe business manager Mark Smith reveals: “Our company’s greatest achievement of 2018 was the opening our flagship store in Clifton Village, Bristol, in September. Months of planning and hard work has came together to result in a stunning new showroom to showcase all our jewellery, from classic, recognisable pieces to John’s latest designs. The flagship store has impacted all areas of our business; boosting footfall and driving sales higher and higher, ensuring the company is iconic within Clifton Village and Bristol, and giving us the space and opportunity to create and display more beautiful jewellery than ever before, of the same incredibly high quality. The response from customers – existing and new – has been overwhelmingly positive, and we’re very excited to see where the New Year takes us.”
The independent Canterbury-based jewellery retailer states: “Our greatest achievement was winning Best Store Refit in the Professional Jeweller Awards. We were absolutely speechless! Our store refit has completely transformed our business and the award was the cherry on top of the cake, not to mention the benefit to our turnover too increasing takings in the first 8 months by 50% on the year before. With bespoke commissions doubling and then some, we’re excited for 2019 will bring.”
SILVER TREE JEWELLERY
“It was an honour to have been nominated as a finalist for the Professional Jeweller Awards in 2018,” shares Silver Tree sales and marketing director, Hannah Gibson. “We were able to connect with other retailers and had a great night in London! This nomination was made all the more exciting as our hard work as a business was recognised by other industry professionals.”
Managing director, Kyron Keogh, reports: “ROX was recently voted the second top independent in the Professional Jeweller Reach List which is a great achievement for a luxury brand that doesn’t rely on Pandora to drive footfall. It shows that our shoppers are engaging with ROX and the luxury lifestyle we promote.”