Rio Tinto launches six collaborative jewellery collections

Ri Tinto

Ri Tinto has unveiled a range of jewellery collections in collaboration with six US designers at the Las Vegas trade show JCK.

Focusing its global diamond sales and marketing initiatives on tracked jewellery collections with a clear and transparent chain of custody from mine to the market, Rio Tinto launched the 2016-2017 Diamonds with a Story range.

Developed by US designers Paige Novick, Xiao Wang, Jennifer Dawes, Matthew Campbell Laurenza, Suzanne Kalan and Sandy Leong, Diamond with a Story uses Australian tracked diamonds. Pieces have been designed according to the latest consumer trends and are available to retailers through Ro Tinto’s manufacturing partners.

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General manager of marketing for Rio Tinto Diamonds, Bruno Sané, comments: “We see a unique business opportunity for the industry to tap into the changing expectations of a new generation of consumers who want to know where their diamonds come from.”

Rio Tinto Diamonds’ participation in the JCK Las Vegas trade show was dominated by a focus on provenance and the business opportunity it provides all participants in the diamond and jewellery supply chain.

A new series of marketing materials and branded communications was also showcased at the Las Vegas trade show.

Managing director of Rio Tinto Diamonds, Simon Trott, adds: “Increasingly the value of a diamond is tied to where and how the diamond was mined, how it was cut and polished and the process of bringing it to sale. This is a very reasonable expectation that is steadily reshaping the diamond industry for the better.”

Tags : bruno saneethical jewelleryJCKJennifer Dawesjewellery. Diamonds with a Storylas vegasMatthew Campbell LaurenzaPaige NovickRi TintoSandy LeongSimon TrottSuzanna KalanXiao Wang

The author Stacey Hailes

Editor, Professional Jeweller

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